Senex Global was built on a simple premise: the building products channel generates more intelligence than any manufacturer or retailer can process alone. The companies that win are the ones who have an expert reading that intelligence for them — not just passing along the data.
For over two decades, Bob Tancula has been that expert for some of the largest names in the industry — long before the data infrastructure existed to quantify what he was seeing on the ground.
Bob has spent more than twenty-five years in the building products channel — as an analyst, advisor, and strategic partner to manufacturers, retailers, and distributors across the full product spectrum.
His clients have included Andersen, JELD-WEN, Lennox, Legrand, Fluidmaster, Big Ass Fans, and others. He is known in the channel for his ability to separate what the data shows from what it means — and for being direct about both.
He founded Senex Global to give mid-market building products companies access to the kind of intelligence that was previously available only to companies large enough to build internal research teams.
Three principles that guide how we work with every client.
The intelligence Senex delivers is only as good as the data behind it. This is how we ensure the signal layer stays clean.
The multi-family segment is highly volatile when looking at starts. Manufacturers and dealers are aware that the pipeline they monitor is the projects on the boards — coming in the next three years. Watching monthly starts change is a poor way to monitor the trends in this segment.
Twenty-five years of building products experience, backed by a weekly signal layer that doesn't miss anything. Let's talk about what you're tracking.